Once there was a high street make up brand, that wasn't very pretty, and all the other make up brands was way ahead of it.
But then suddenly it developed into a beautiful swan... sorry make up brand:-)
Yes, the history of Rimmel London is a true fairytale.
Just a few years ago I walked a big curve around the Rimmel stand.
I had tried a few products, and didn't think much about it.
But then something happened.
I really think, they did something with both their products formulation, the packaging and their image altogether.
Today Rimmel London is my favourite affordable make up brand.
At the moment Matas (the danish equivalent to Boots, Superdrug etc.) have a 3 for 2 offer on Rimmel London.
So I got a few old favourites and some new products.
